MediaGroove is a music recording label in Brooklyn and Portland

Data-driven. Human-powered.


Will Kreth

Founder / Director - Brooklyn, NY

Founded MediaGroove in 2006. Co-founded Wired Magazine back in 1992(!). Worked at Apple. Participated in the broadband & digital media revolution from the start, in places like SF, Austin and NYC. Investor/Advisor to Critical Metrics (a music recommendation startup). Currently working as Director of Metadata Management at Showtime Networks in NYC. With MediaGroove - produced, arranged, and coordinated the publicity for 7 releases since 2010. Plays percussion, bass and melodica.

Wayne Ause

Partner / Business Development - Portland, OR

Early digital adopter and Internet startup entrepreneur, Wayne was one of the first web developers in Portland, Oregon and helped many businesses, non-profits and artists build their first web presence. Wayne founded Portland Networks Internet Group, and authored two books on digital media. Wayne's music journey includes several years as event director for the annual Waterfront Blues Festival in PDX. He plays a vintage Guild electric bass, piano and guitar.



Now in our 11th year (founded in March 2006), with offices in Brooklyn, NY and Portland, OR - MediaGroove Music is a data-driven, independent record label. Lead by a team of web developers and "metadata nerds” who happen to be arrangers, producers and musicians themselves, MediaGroove started as a rock documentary / interactive film venture that realized that films about unknown artists would be better received if the music of said artists was available in the world and had garnered a modicum of attention around it.  As a result, we’ve released 6 albums and 1 single since 2010 - and we've garnered positive reviews in the US, Canada, UK and Germany - in publications such as Pitchfork, New York Magazine, Wax Poetics, Cuepoint (Robert Christgau), Vibe and Financial Times (London).


  •   +1-917-714-4532
  •   BROOKLYN: 248 Park Place,
    Brooklyn, NY 11238-4304
  •   PORTLAND: PO Box 86214
    Portland, OR 97286
Love the music coming out of MediaGroove - there a positivity that can't be faked and a sound that is starting to define a place for itself.

Neville Farmer

Author Globe Trekker TV - UK
You guys is killlin' it!

Erik Erath

Haunted Garage - LA