MediaGroove is a data-driven record label nurturing the urban equatoria. We leverage emerging technologies with a humid, pheromone-rich hybrid of digital and analog electronica and organica.

Touching both folkloric and technological narratives, it is our deliberate intent to enlist humans and machines in the role of creating new music for body and mind in real-time.


Started in March 2006 by Will Kreth, advisory board member to both the Austin Music Foundation and Publik Music On Demand, MediaGroove is based in New York City, with influences, roots and connections in many stops along the way, including Pittsburgh, Austin, San Francisco/Berkeley, Eugene, Portland (both Oregon and Maine), LA, and Hawai'i.


Will Kreth

: 917-714-4532
: 248 Park Place, Brooklyn, NY 11238